For those living in the LA area, coming soon to your fair city is the new Plumma Espresso Cafe and Conference Center, a new business that my son in law, the Plumma and my daughter have been working on for some time. Knowing his love of the plumbing industry as well as his taste for good coffee, it is only natural that it would be just a matter of time before they developed a marketing plan that could combine both features. I wish them success in their new venture.
Their strategy is well thought out and cost of construction will be reduced due to the fact that the Plumma can do all of the required plumbing and has been collecting fixtures for several years. At first you might consider this concept as ridiculous, just as I did when they first approached me with their marketing concepts. However, I am now convinced that the concept is very good and in the future I foresee franchises being offered on the market.
Before you consider it ridiculous, consider a few basic facts: (1) How many times have you been sitting in a "cafe" enjoying a cup of coffee, visiting with friends or just contemplating life when mother nature calls. You have to get out of your seat, walk across the room and wait in line to gain access to the appropriate restroom. By the time you have returned to your table, your espresso that you are paying $4.50 for, is now cold. (2) How many boring, long conferences have you attended that the speaker has forgotten to take a break, you pay very little attention while squirming in your seat hoping that they will take a break soon so you can make a dash for the "john". (3) Most businesses conduct some type of conference at varied times of the year, a lot of company money is lost during these conferences due to the decline in production and salary costs for employees attending conferences. With the new conference room at the the "Plumma Espresso" a full day conference can be reduced to less than four hours due to the fact that no "potty breaks" or lunch breaks will be required. The comfortable seating arrangements are full service toilets, when the need arises you will not even need to leave your seat and your coffee will not chill, you can even continue to eat your lunch is you so desire.
With the Plumma and the Screamer working the kitchen and their three daughters hustling drinks and acting as hostesses, I can foresee a great future for them on their path to success.
